The booth in 2014 has been thought to travel with one’s imagination. Indeed! The booth has been set up like an airport including old and modern suitcases of different shape and chests as well like people were using in the ocean liner last century. On top of that there were many world maps as funny additional item in line with “spirit” of the stand. But the main thing was a big aircraft model called “BriRex Air” ready to take off In the middle of the booth. Definitely a booth fully created to enhance the imagination of travelling.
The visitors were able to appreciate ribbons and gift paper looking around in the suitcases. At the end of the day the BriRex collection showed one time more its quality, creativity and always one step beyond to something else.
BriRex 2015 Factory: Full marks Made in Italy !
For the 2015 edition BriRex thought it was funny to recreate their ribbon and gift wrap factory in the booth. And that’s what they did.
The stand has been set up with pallets, industrial tables, semifinished products typical of the internal factory and some wall pictures showing workers and the factory environment. And what about products ? Definitely ribbons and gift wrap have been showed in the “industrial packaging mode” in order to give to the attendees the right perception of what does it means made in Italy. It this way the stand turned out to be original and in the same time ambassador of our made in Italy.
BriRex: The 2016 brings the school in the fair
In the last edition BriRex opted for bringing the school in the booth. Indeed ! The blackboard is one of the main things is rising up in the last period as style and design as well. For that reason not only BriRex set up the stand like a school, but they dedicated one of their best ribbon line-up to simulate the blackboard creating a black ribbon ready to use with the real chalk for writing words/phrases on the ribbon.
The stand was including desks and chairs like in the typical classroom in order to brings the attendees to return children and in the same time appreciate the colors and the line-up of ribbons exhibited.
So, what is planning BriRex for the current edition ? Are you thinking to attend to Paperworld and see with your eyes directly or will you take a glace here in the blog next week ?
